| 摘要 |
<p>A computer system (1) is provided for generating user profile data comprising a database storing user histories (12) and a product database (14) associating products with assessments of the content of the products in a number of different categories. The computer system (1) generates user profile data by identifying within data in the product database (14) categories and groups of categories indicative of high and low assessments of content, which correspond to products in a user history. The generated user profile can then be utilized to generate targeted advertising or automatically select products identified with similar underlying values. <IMAGE></p> |
