A SYSTEM AND METHOD FOR VERIFYING ON-LINE INFORMATION PRESENTED BY INTERNET USERS

摘要

An on-line commerce system and method for using a multi-layered identification scheme to identify users. The system accurately links anonymous Internet users to a real world address by using a multi-layered authentication component. The authentication component includes a normalization component, a reflexive check component, an internal check component, a cross-reference check component and a physical location check component.