| 摘要 |
<p>A method and system for collecting and utilizing profiles of Internet-using entities is described including:
(a) electronically receiving, from at least one of a plurality of unaffiliated third parties operating a website, a partial profile of an entity that uses a computer coupled to a global computer network and is accessing the website, which partial profile contains at least one profile attribute related to the entity and which partial profile is received due to redirection of a portion of a page of the website accessed by the entity's computer;
(b) automatically electronically attempting to match the received partial profile to a maintained profile believed to be related to the same entity;
(c) automatically generating and storing an electronic record of which of the plurality of unaffiliated third parties contributed to the maintained profile particular profile attributes; and
(d) allowing use of the maintained profile in targeting advertisements to the entity's computer over the global computer network.</p> |
