| 摘要 |
Multiple electronic commercials (ecommercials) are automatically assembled for an advertising campaign based upon varying characteristics of the targeted prospects (30), and the prospects (30) are sent electronic commercials corresponding to their particular characteristics. The commercials are preferably transmitted (60) as executable files, some or all of which can be authenticated (50). Preferred characteristics employed to produce the various commercials include age, sex, and income, which may be obtained from previous electronic commercials. The multiple commercials can differ in one or more components, preferably their video or audio clips. The automatic assembling of the multiple commercials preferably occurs in relatively close temporal proximity to their transmission (60). It is especially contemplated that at least 10% of the commercials are transmitted (60) to at least some of the targeted recipients (110) within 24 hours, and more preferably within 2 hours. |
