| 摘要 |
An Internet user is provided with focused, personalized content, with the personalization being based on at least two different data sources, such as a clickstream data source and a point of sale or purchase history data source from one or more retail (218) locations. Preferably, the Internet content provides the user with a plurality of useful facilities including development of a shoping list for purchasing items at the retail (218) location where the POS database (222) was developed. In one aspect, the user accesses a web site, which is personalized (212) in response to input of a frequent shopper number or other identifier and, later, the user accesses the web site from a computer located in the retail (218) store, also in response to input of the frequent shopper number, to receive a shopping list and targeted offers or advertisements. |
