INTERACTIVE SYSTEM AND METHOD FOR VIEWING ON LINE ADVERTISING

摘要

An on line interactive advertising system enables viewing of advertising by a consumer who receives data and/or images over a communication system such as the internet. The consumer may at their option simultaneously receive advertising. The consumer has a consumer station which communicates with a host having a website. An advertising provider communicates with the host an d, when the consumer has elected to do so, with the consumer station via the host. The host sends random invitations to view advertising. These may be in the form of a flashing icon which requires a response from the consumer. The consumer station receives advertising material without requiring software to be downloaded or installed in it. When the consumer elects to view this advertising, the consumer receives rewards, credits or benefits commensurate with the length of time that the advertising is viewed. The reward may be reimbursement for the costs of the internet time.