摘要 |
A merchant-affiliated direct wholesale marketing and fulfillment system. A computer server (12) connects to a remote computer system (42) under control of a consumer, and delivers to the remote computer system, information regarding products for retail sale. The computer server (12) receives information from the consumer and from this information assigns the consumer to one of a plurality of independent retail merchants (34) that are affiliated with the server (12). The server (12) then provides the remote computer with identifying information for the assigned retail merchant, to be displayed by the remote computer along with information regarding products for sale. Consumers may then purchase products directly from the organization operating the server, with a partial profit from the transaction delivered to the assigned retail merchant. Consumers may also purchase products at merchants' retail locations, in which case a transaction is consummated between the organization operating the server and the merchant.
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