摘要 |
<p>A central controller (218) or controllers with databases of customer's information includes customer purchases. After a period of time, the central controller (218) allocates a reward incentive to customers' accounts as per their activities in the form of equity in the seller's company. The central controller (218) records the average weighted stock price when the securities are bought, and calculates the total or a fraction of the securities a customer is entitled to receive and post the amounts accordingly. When customers want to exercise their equity rights, they have the choice to sell for cash or receive stock for further appreciation. The method and apparatus of the present invention may be applied in particular in the context of an electronic commerce system.</p> |