Method and article for personalizing the promotion of an institution or organization

摘要

A method and article for advertising and promoting an institution or organization comprises providing a flag formed of a flexible material and having a portion thereof coated with a material which provides a smoother surface and greater retention of marks from a writing instrument. The flag includes a first indicia which includes the name of an institution or organization to be promoted and a second indicia which includes the picture or name of a person associated with the named institution or organization. The coated surface of the flag is adapted to receive and retain the signature of the person portrayed by the second indicia. A third indicia is carried on the flag which includes a textual expression of aggressive loyalty to the person and organization identified on the flag. The method for advertising and promoting the institution or organization includes the steps of providing a flag as described above and distributing it to a consumer. As the consumer displays the flag, identifies with its aggressive message, and personally seeks the signature of the person portrayed thereon, loyalty and allegiance to the institution or organization are promoted, resulting in a financial benefit thereto.