| 摘要 |
PURPOSE: An internet advertising method is provided to construct an advertisement database of advertisers, select a desired advertisement according to member information, periodically transfer the desired advertisement to the client program of the member, and send a predetermined banner to the client program. CONSTITUTION: An advertising server(110) stores classified advertisements received from advertiser(11) and personal information received from subscribed client(13) in an advertising DB(Data Base)(130) and a membership DB(120) respectively. The client(13) download a client advertising program and install the program in the client's computer. Advertisements selected by the advertising server(110) in consideration of personal information of the client(13) is transmitted to the client's computer during the program download and stored in the client's computer. When the client(13) uses internet services by the web browser, the client advertising program is activated. The program displays the advertisements stored in the client's computer on an area of the web browser screen during a period of time consumed for execution of functional commands such as up/download of files, opening a web page, etc.,. The client advertising program transmits the number of times that the advertisements was displayed and display time to the advertising server(110). The advertising server(110) stores the received data with client personal information to the membership DB(120) for using reward data of the client(13).
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