| 摘要 |
PURPOSE: A method to increase the advertisement effect through internet video advertisement quiz is provided to maximize the advertisement effect and to supply a path that not just receives the information, but enables the user to express one's opinion regarding the presented information by simultaneously conducting various surveys that grasps customer preferences. CONSTITUTION: A method to increase the advertisement effect through internet video advertisement quiz is composed of output, connection, and problem solution. Stored internet video advertisement(VOD) picture is output from the company. Real time quiz game is composed of Java program. User connects to the video advertisement quiz site(http//qqr.com) and then to ad-quiz. Video advertisement picture is output(just like normal TV) and the user clicks the quiz screen. Quiz questions are generated in real time(1 question per minute). User solves advertisement questions and checks for the result.
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