| 摘要 |
The present invention discloses a method for creating a custom designed direct mail advertisement and designating recipients thereof via the Internet and comprises the steps of: logging on to a web site via the Internet (100); selecting from among one or more pre-defined designs a design for the front side of a direct mail advertisement (120); selecting from among one or more predefined templates a design for the back side of a direct mail advertisement (150); specifying the text that appears on the back side of a direct mail advertisement (160); specifying one or criteria that define the intended recipients class for the direct mail advertisement; compiling the list of recipients for the direct mail advertisement corresponding to the specified criteria by searching a database for names and addresses that match the specified criteria; and transmitting the design of the front and back sides of the direct mail advertisement and the list of intended recipients of same toward for printing pre-addressed individual copies of the designed direct mail advertisement for subsequent mailing to the intended recipients thereof. |
