| 摘要 |
<p>A method of advertising to mobile users of an electronic device (15) linked to a wide area network (8). The method enables advertisers to more effectively target their advertisements to mobile users (8) using a user file (65) that includes their electronic device ID information, their past, current network connection activity, and the past, current or anticipated physical locations. The method includes the first step of obtaining the device's ID information when connected to the wide area network (8). Next, information regarding the network connection activity of the electronic device (15) or the user (8) over the wide area network (8) is obtained. Next, the past, current or anticipated physical locations of the electronic device (15) when connected to the wide area network (8) are determined. Other personal data regarding the principle user of the electronic device (15) may also be added to the user file (65) to further target specific users. All of this information is then collected by a database generator to create a user file (65), which may then be distributed to advertisers. Based on the user file information, selective advertisements from the advertisers may be transmitted to targeted users over the wide area network (8) to their electronic devices (15).</p> |
