| 摘要 |
The present invention relates to an electronic advertising system. More specifically, the present invention creates a means to select ads for publication in the newspaper based on past performance of individual personal ads, thus attempting to optimize the number of responses to the printed personal ad column as a whole. At the same time, all personal ads are published on the Internet so as to accommodate all advertisers regardless of the past performance of their ad. Finally, by fully integrating the Internet personal ads service with the audiotext personal ad service, advertisers whose ad only is published on the Internet are in no way disadvantaged by fewer features or options.
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