| 摘要 |
A value exchange system (160) and corresponding method bridges for-profit and not-for profit organizations by providing cause related marketing. An infomediary processing company (value exchange company (160) (VX)) provides for manufacturers (172), distributors and providers of goods and services (130) to offer purchase discounts to consumer members (176) of membership-based organizations who purchase the goods or services at participating retail establishments (130). The value exchange company (160) allows the consumer member of the membership organization to direct all or a portion of the purchase discount amount in the form of a donation to his or her charity. The Global CouponCard <TM> (132) may function in numerous combinations as an electronic coupon card, a scrip card, a debit card, or a credit card. |
