| 摘要 |
A label for affixing to a container and delivering an incentive item is constructed from a first layer, a second layer, and an incentive item having a premium associated therewith. The second layer is attached to the first layer and encapsulates the incentive item. The first and second layers are separable to provide access to the incentive item. The second layer may have indicia thereon associated with the container and/or the incentive item. In another embodiment, the label of the present invention may include an intermediate layer to overlie and conceal the incentive item. The intermediate layer may have indicia thereon associated with the container and the incentive item. The incentive item must be activated before a purchaser may redeem the premium. In the preferred embodiment, the incentive item is activated after the purchaser provides consumer related data to a validating entity.
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