| 摘要 |
The invention relates to packing the goods supplied to retail trade, of, basically, non-food assortment, which are individually packed in the trade enterprises directly before its sale to a consumer. Images in the form of texts and/or pictures of attractive to the consumer nature are placed on a surface of the packing material or on a surface of the packages made of such material, for improving attractiveness of such goods and increasing consumer 's demand for them. The images shall be not identical, and the degree of their inequality should minimize the probability of purchase by one consumer of packings of the goods with the identical images on its surface. The texts ma y be, for example, proverbs, sayings, aphorisms, wishes, parting words, fragments of literary works, and the pictures may be rebuses, mysterious pictures, or puzzles. Such images should cause consumer's positive emotions and should be attractive to him (her) by the semantic contents. |
