| 摘要 |
A method and apparatus for displaying user selectable advertising information or other user selectable informational images on a host computer. In a preferred embodiment, a user accessing the World Wide Web via a browser application is concurrently displayed user selectable advertising information on a predefined portion of the host computer screen. In this embodiment, an advertising application is executed concurrently with the browser application. The advertising application is an object oriented program that includes a data structure for storing methods and data pointers. The methods define the creation of the dedicated portion of the user screen display for displaying the advertising information, methods for selecting the particular information to be displayed, as well as methods for accessing additional information related to the displayed advertisement images. The data pointers point to the particular advertising services, topical informational services or other services which have been selected by a user for display. In the preferred embodiment, the advertising images are displayed at all times a user is logged onto the World Wide Web. In another embodiment, the user may turn on or off the informational images as desired.
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