System and method for providing a store customer with personally associated prices for selected items

摘要

A system and method for granting a customer visiting a store with personally associated prices for selected items is provided. The customer receives a portable customer unit which communicates with a check-in unit for establishing personal prices for selected items. In one preferred embodiment the personal prices are then downloaded into the portable customer unit, and in an alternative embodiment the identity of the portable customer unit and the respective reduced price is then downloaded into the shelf labels whose price is reduced. During shopping, the customer unit transmits coded signals to the electronic shelf labels. Electronic shelf labels respective to items whose code is included in the items for which a personal price is effective respond with an eye-catching signal to attract the customer's attention.