METHOD AND SYSTEM FOR DETECTING AUDIENCE RESPONSE AUDIO VISUAL STIMULI

摘要

System for testing audio visual stimuli, such as television series, commercials, etc. from a complex of interactions between stimuli, consumers and environmental factors, which system comprises: one or more sources of audio visual stimuli; means connected to said sources for presenting the stimuli to respondents; switching means to be operated by said respondents for issuing commands such as a command to end the presentation of a stimulus; means for registering the moments at which the switching means are operated; whereby especially for determining the communicative performance qualities of audio visual stimuli, the system furthermore comprises: a generator for generating further stimuli, such as textual information including questions, messages, commands and instructions; means to be operated by the respondents for providing responses to said further stimuli such as providing answers to questions and providing reasons, such as reasons for ending the presentation of stimuli; means for registering the responses provided by said respondents.