A dispenser for supplying a predetermined amount of laundry detergent into a measuring cup. The inventive device includes a container having a dispensing aperture directed through a lower surface thereof. A valve plate is movably mounted within a channel extending along the lower surface of the container and covers the aperture. A measuring cup is positionable into the channel to bias the valve plate from over the aperture to dispense laundry detergent from the container into the cup.
