| 摘要 |
Video data including a program and advertisements (CMs) are transmitted to a viewer. On the transmission side (100) before the program data which is the main object of transmission, all CMs which may be transmitted during that program are transmitted in a package. On the reception side (200), the CMs are stored in a storing unit. The program data is outputted while appropriately inserting the CMs stored in the storing unit in the program based on output conditions set by the viewer. The program can be provided in a form required of the viewer:- for example, absolutely no CMs, 30 seconds of CMs every 30 minutes, one minute of CMs every 30 minutes, or one minute of CMs every 15 minutes. <IMAGE> |
