| 摘要 |
FIELD: physics, advertising. ^ SUBSTANCE: present invention relates to the field of advertising and concerns advertising by putting additional audiovisual information blocks in information, delivered to the consumer via a telecommunication network. Each block of audiovisual information, which is sent to the consumer, is added to data delivered to the consumer via a telecommunication network, without its distortion and is played on the terminal (subscriber, consumer) telecommunication network equipment. Adding a block with audiovisual information, to the data delivered to the consumer is carried out by joining and attaching without limiting the size of one or several additional information blocks. The playing is carried out repeatedly, periodically with the duration assigned by the advertiser for a regulated time interval. Additional information is sent to the consumer separately from the original, which is not modified and is available to the user in the form in which it was sent to him from the centre, containing the content asked for. Asystem for the realisation of the method is also proposed. This method has a more effective advertising effect. ^ EFFECT: providing a more effective advertising effect. ^ 2 cl, 3 dwg, 2 ex |
