摘要 |
Process and methods for effectively displaying product features in a point of purchase environment to draw the attention of the consumer to the manufacturer's television. In one embodiment, the un-used capacity of the television memory devices are used to store and run an embedded video demo. The embedded video demo can be accessed through the television's menu structure, via a dedicated button on the remote control device, or can be set to run periodically after a predetermine time period. When the embedded video is set to play continuously or periodically, the television's on-screen-display controller blocks the display on the screen of a primary video corresponding to a program signal being input to the television, which in many instances will be a common program signal broadcast to all of the televisions on display in a consumer electronics store or department. |