METHOD FOR DISPLAYING PLURAL VOD OF HOMESHOWPPING BROADCAST USING SCREEN SPLIT INTERFACE OF DIGITAL TV

摘要

The present invention relates to a method of viewing multiple VODs of home shopping broadcasts at the same time, using a screen split interface of a digital TV. The present invention enables one or more product VODs to be played at the same time by splitting a screen of the digital TV into multiple regions. To this end, a user interface using the bidirectional communications technology of a T-commerce data broadcast is provided to allow a user to choose multiple products. Therefore, the present invention increases the ratings by inducing active participation of the user to increase and helps buying decisions to be rationally made, thereby improving sales in data broadcasting home shopping.