Methods and apparatus to generate a tag for media content

摘要

Example methods and apparatus to generate identifying tags for media content as described herein. An example method includes obtaining an identifier value associated with at least one of audio or video of received media content by at least one of: extracting the identifier value from at least one of the audio or the video or determining the identifier value based on inherent information of at least one of the audio or the video, generating a tag including the identifier value, and storing the tag with the media content to cause the tag to be distributed to a presentation location along with the media content.

主权项

1. A method to identify media comprising:
obtaining, at at least one server associated with a collection facility, a signature associated with at least one of audio or video of received media based on inherent information of at least one of the audio or the video; generating, at at least one server associated with the collection facility, a tag including the signature, the tag to be distributed by a web server to a presentation location along with the media to enable a presentation device to access the signature via the tag; receiving, at at least one server associated with the collection facility via a network, the tag including the signature, the tag sent by monitoring instructions executing at the presentation device, the monitoring instructions transmitted to the presentation device from the web server in association with the media, the presentation location not including a meter to extract the signature from the media presented by the presentation device, wherein the media and the tag are separate data objects; and in response to receiving the tag, storing, at the collection facility, an indication that the media associated with the signature has been presented.