| 摘要 |
Advertising is presented on a computer screen in the form of an animated multimedia character that will be referred to here as a "Shoshkele." The Shoshkele appears on the screen in an intrusive way at times which, to the user, are unpredictable, and it is entirely out of his control. The Shoshkele can move over the entire screen and is in the top layer of the display of the browser program, so it is not covered up by any window or object. It can also provide sound, including speech, music and sound effects. The sporadic appearance of the Shoshkele and its entertainment value draw the attention of the user. The present advertising concept and Shoshkeles can be realized with existing technology.
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