Method of analysis, using geographic sectors, for non-addressed printed returns

摘要

The method involves editing variable data which includes indications necessary to promote the distribution offer and a code which is on one or several coupons which identifies each distribution sector and identifies each document print and each coupon. After return of the coupons, the code is compiled to produce a data file of the quantities returned by sector with detail of the coupons used by zone and by destination. The collected data is presented in statistical form and in data card form. The offers proposed on the print are also edited as variable data according to distribution sectors. The characters designed to be scanned are edited in the form of bar codes.