Multi-page website optimization

摘要

Webpages are optimizing through the use of experiments that compare the responses of viewers that are either presented with the original webpage or a variant thereof. One or more variants are first defined through the use of a browser-based editor application that initially examines the webpage for a snippet of code. The snippet can be added to the webpage, if missing, and the webpage returned to the editor application. Changes made to the webpage to define a variant are saved in variation code. When the webpage is later requested by multiple viewers, in each instance the viewer receives the webpage with the snippet, the snippet instructs the browser to download a file, and the instructions of the file determine whether the viewer will see the variant or the original webpage. Tracking viewer responses to the webpage and the variant allow a statistical basis for comparison to be developed.

主权项

1. A method of conducting a multi-page experiment, the method comprising:
storing a first variation group for a multi-page experiment of a website that includes a plurality of web pages, the first variation group including:
a first variation of each of the plurality of web pages of the website that is unique to the first variation group, anda variation sub-group for a first variation of at least one web page from the plurality of web pages of the website where the variation sub-group includes variations of the at least one web page that are distinct from the first variation of the web page; storing a second variation group for the multi-page experiment of the website that includes the plurality of web pages, the second variation group including:
a second variation of each of the plurality of web pages of the website that is unique to the second variation group, and the second variation of each of the plurality of web pages being distinct from a corresponding first variation of the web page included in the first variation group, anda variation sub-group for a second variation of at least one web page from the plurality of web pages of the website where the variation sub-group includes variations of the at least one web page that are distinct from the second variation of the web page; receiving a first request from a browser of a first computing system, the request being generated for a first web page included in the plurality of web pages of the website; assigning either the first variation group or the second variation group to the first computing system; retrieving a variation of the first web page from the assigned variation group, the variation of the first web page including variation code configured to modify the first web page; providing the variation code to the browser of the first computing system; receiving an event that occurred on the variation of the first web page that is indicative of an interaction with the variation of the first web page by the first computing system; and assigning a variation sub-group from the assigned variation group to the first computing system based on the received event.