METHOD AND APPARATUS FOR ENABLING VIEWERS OF TELEVISION TO ENTER INTO CONTACT WITH A SOURCE OF AN ADVERTISED PRODUCT OR SERVICE

摘要

A method comprises releasing to at least one television service subscriber a content stream conveying at least one information element deemed to be of potential interest to a multi-subscriber audience that includes the at least one television service subscriber; receiving from a particular one of the at least one television service subscriber an indication of a selection of a particular one of the at least one information element; determining a telephone number associated with the particular television service subscriber; determining a telephone number associated with the particular information element; establishing a first telephony leg on a basis of the telephone number associated with the particular information element; establishing a second telephony leg on a basis of the telephone number associated with the particular television service subscriber; and joining the first and second telephony legs to form an end-to-end telephony link for the particular television service subscriber.