QUESTIONNAIRE AND MARKET RESEARCH METHOD USING WIRELESS MOBILE COMMUNICATION NETWORK

摘要

PURPOSE: A questionnaire and market research method using a wireless mobile communication network is provided to precisely and efficiently obtain a survey research result at a lower cost in a short time by linking the Internet and a mobile network. CONSTITUTION: If an Internet user accesses a survey research server and trusts the server with survey research, the survey research server makes out a questionnaire(S100). The survey research server grasps the type of survey objects and downloads the mobile numbers and personal information of survey objects, based on the grasped type, from a mobile service provider(S110). The survey research server transmits the prepared questionnaire to each survey object's WAP terminal and executes survey research(S120). Then the survey research server provides a survey research result to the client(S130).