发明名称 Method and system for monitoring advertisement displays
摘要 Embodiments of the present application relate to a method for monitoring advertisement displays, a system for monitoring advertisement displays, and a computer program product for monitoring advertisement displays. A method for monitoring advertisement displays is provided. The method includes acquiring advertisement request information in an advertisement request of a page to be monitored. encoding and generating an advertising space view for loading in the to-be-monitored page based on the advertisement request information, acquiring a page view of the to-be-monitored page, dissecting the page view to acquire advertising space display information, and analyzing the advertising space display information to determine whether an advertisement display of the to-be-monitored page is consistent with the advertisement request information.
申请公布号 US9390437(B2) 申请公布日期 2016.07.12
申请号 US201314013970 申请日期 2013.08.29
申请人 Alibaba Group Holding Limited 发明人 Chang Hengyu
分类号 G06Q30/00;G06Q30/02 主分类号 G06Q30/00
代理机构 Van Pelt, Yi & James LLP 代理人 Van Pelt, Yi & James LLP
主权项 1. A method for monitoring advertisement displays, comprising: acquiring advertisement request information in an advertisement request of a page to be monitored; encoding and generating an advertising space view for loading in the to-be-monitored page based on the advertisement request information, comprising: generating an advertising space code based on the advertisement request information; andrendering the advertising space view based on the advertising space code, comprising encoding the advertisement request information as pixel data of pixel points of the advertising space view; acquiring a page view of the to-be-monitored page; dissecting the page view to acquire advertising space display information, comprising: obtaining the advertising space display information from the pixel data for the pixel points of the advertising space view; and determining whether an advertisement display of the to-be-monitored page is consistent with the advertisement request information, comprising: comparing the advertising space display information to the advertisement request information to determine whether the advertising space display information and the advertisement request information are consistent, wherein: the advertisement request information includes advertising space ID, advertising space width, advertising space height, or any combination thereof;the advertising space display information includes advertising space ID, advertising space actual display width, advertising space actual display height, advertising space source page URL, or any combination thereof; andthe advertisement display of the to-be-monitored page is determined to be inconsistent with the advertisement request information includes one or more of the following: the advertising space ID in the advertisement request information is different from the advertising space ID in the advertising space display information;the advertising space width in the advertisement request information is different from the advertising space actual display width in the advertising space display information; orthe advertising space height in the advertisement request information is different from the advertising space actual display height in the advertising space display information.
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