发明名称 |
Alternative advertising in pre-recorded media |
摘要 |
Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement. |
申请公布号 |
AU2002307128(A1) |
申请公布日期 |
2002.10.21 |
申请号 |
AU20020307128 |
申请日期 |
2002.04.03 |
申请人 |
ELDERING, CHARLES A.;EXPANSE NETWORKS, INC.;LUSTIG, HERBERT M. |
发明人 |
DOUGLAS J. RYDER;HERBERT M. LUSTIG;MICHAEL A. PLOTNICK;CHARLES A. ELDERING;ROBERT F. DEITRICH |
分类号 |
G06F3/00;G06F13/00;H04N5/445;H04N5/455;H04N5/76;H04N5/781;H04N5/783;H04N5/85;H04N5/91;H04N7/10;H04N7/16;H04N7/173;H04N9/804;H04N21/2343;H04N21/25;H04N21/2543;H04N21/2668;H04N21/2747;H04N21/4147;H04N21/431;H04N21/433;H04N21/4402;H04N21/45;H04N21/458;H04N21/472;H04N21/478;H04N21/60;H04N21/81;H04N21/858 |
主分类号 |
G06F3/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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