MARKETING CAMPAIGN USING ENGAGEMENT VALUE

摘要

The present invention is a computer-network implemented system for promoting one or more merchants of a marketing program to one or more members of the marketing program. The network includes a data storage device storing in each merchant profile a campaign budget value and a threshold trigger value, and a participant identifier and a numerical engagement value for each member profile that reflects the member's affinity with a respective one of the merchants. At least one processor is configured to monitor online user activity of the members, detect an occurrence of a transaction associated with a merchant, and receive or access data associated with the transaction. The processor retrieves the engagement value and triggers a determination of whether the numerical engagement value meets the threshold trigger value included within the advertising campaign parameters. The processor applies the calculation against the campaign budget value, and generates one or more incentives.

主权项

1. A computer-network implemented system for promoting one or more merchants of a marketing program to one or more members of the marketing program, each of the one or more merchants having a corresponding merchant profile and each of the one or more members having a corresponding member profile, the system comprising:
a data storage device storing one or more member profiles and one or more merchant profiles of the marketing program, each of the one or more merchant profiles having advertising campaign parameters including at least a campaign budget value and a threshold trigger value, and each of the one or more member profiles comprising a participant identifier of the corresponding member and a numerical engagement value reflecting the member's affinity with a respective one of the one or more of the merchants; and at least one processor configuring an engagement-valued cost-per action utility to: monitor, receive, and store in the data storage device, electronic signals representing data related to online user activity of the one or more members, the online user activity comprising at least one of feedback activity, purchasing activity, browsing activity, and searching activity on one or more client devices, wherein the stored data related to the online user activity of the one or more members is indexed by the participant identifier of the corresponding member of the one or more members; detect an occurrence of a transaction associated with a merchant of the one or more merchants, and receive or access data associated with the transaction; determine a participant identifier of the one or more members from the data associated with the transaction and, from that determined participant identifier retrieve the numerical engagement value from the data storage device associated with the participant identifier; trigger, as a result of detecting the occurrence of the transaction associated with the participant identifier, a determination of whether the numerical engagement value meets the threshold trigger value included within the advertising campaign parameters; and based on whether the numerical engagement value meets the threshold trigger value, determine an engagement value cost-per-action calculation, apply the calculation against the campaign budget value, and generate one or more incentives.