A METHOD OF CHOOSING ADVERTISEMENTS TO BE SHOWN TO A SEARCH ENGINE USER

摘要

A system and method for finding relevant advertisements to a search engine user's query where said query is received by a search engine, returning one or more search results by the search engine and analyzing said search results to determine more precisely or more broadly the search engine user's objective or interest and using said analysis to determine which advertisements, stored in an advertisement database, to present to the search engine user.