Advertisement delivery management apparatus and advertisement delivery management method

摘要

An advertisement delivery management apparatus according to an embodiment includes a predicted information storage unit, an allocating unit, and a reallocating unit. The predicted information storage unit stores information including user attributes of a plurality of delivery target users predicted as future advertisement delivery destinations. The allocating unit allocates the delivery target user to an advertisement delivery order request based on the information stored in the predicted information storage unit. The reallocating unit performs a reallocating process of exchanging the delivery target user allocated to the order request with a non-allocated user who is the delivery target user that has not been allocated to the order request.

主权项

1. An advertisement delivery management apparatus comprising:
a memory storing information including user attributes of a plurality of delivery target users predicted as future advertisement delivery destinations, the plurality of delivery target users including allocated users and non-allocated users; and a processor operatively coupled with the memory, the processor being programmed to: receive an advertisement delivery order request designating at least one user attribute; allocate at least one of the plurality of delivery target users to the received advertisement delivery order request based on the at least one user attribute designated by the advertisement delivery order request and the stored user attributes of the plurality of delivery target users; determine an allocation score of the non-allocated users of the plurality of delivery target users based on: (i) a total number of user attributes of the non-allocated users or the allocated users, or (ii) a number of the non-allocated users or the allocated users to each of the user attributes; based on a period of time where a relatively small number of advertisement delivery requests are received, select at least one of the non-allocated users of the plurality of delivery target users and determine whether the allocation score increases when the selected at least one of the non-allocated users is replaced with at least one of the allocated users of the plurality of delivery target users; and based on determining that the allocation score increases, perform a reallocation process by replacing the at least one allocated user with the selected at least one of the non-allocated users such that the allocation score of the non-allocated users is increased relative to the determined allocation score, and the reallocating process is performed during the period of time where the relatively small number of advertisement delivery requests are received in order to reduce the processing load on the processor.