Systems and Methods for Mapping Advertising Targeting Criteria to User Targets Using Information Aggregated from Multiple Information Sources

摘要

Customer Insight (CI) systems in accordance with various embodiments of the invention gather information sets from multiple remote information sources and can merge the information sets to identify authoritative information describing the named entity. In several embodiments, the information sets and/or the authoritative information are identified using geographic location information associated with the information sets. In many embodiments, the CI systems identify relationship information within the merged information sets and use the relationship information to identify customers of businesses. Once identified, merged and/or authoritative information sets describing customers can be used to build customer lists, typical customer profiles, and best customer profiles. In addition, the CI system can utilize information describing customers to automatically generate advertising targeting data and online advertising campaigns.

主权项

1. A method of generating user targeting data, the method comprising:
gathering sets of characteristic data from a plurality of different types of remote electronic information sources using a targeting data generation system, wherein the characteristic data comprises data selected from the group comprising unique identifiers, geographic location data, and text data; storing the gathered sets of characteristic data in a crawler database using the targeting data generation system; receiving information using the targeting data generation system, where the received information includes:
advertising targeting information defining at least one targeting criterion; andinformation identifying a specific service configured to present programmatic advertisements targeted toward individual users of the service that are identified using user identifiers; merging sets of characteristic data stored in the feeds database and gathered by the targeting data generation system to create merged information sets for given named entities, where the merged information sets are associated with specific named entities in a customer database maintained by the targeting data generation system, where the merged information sets associated with a specific named entity in the customer database include characteristic data describing the specific named entity and the characteristic data includes user identifiers for users of the specific service, and wherein merging sets of characteristic data to create merged information sets further comprises:
merging sets of characteristic data in the feeds database that contain matching unique identifiers;merging sets of characteristic data in the feeds database that do not contain matching unique identifiers based on a comparison of geographical location data, wherein the comparison of geographic location data comprises:
determining a distance between geographic locations contained in geographic location data included in a first set of characteristic data and a second set of characteristic data in the feeds database; andmerging the first set of characteristic data with the second set of characteristic data to create a merged information set when the determined distance is within a threshold distance; identifying, using the targeting data generation system, named entities in the customer database satisfying the at least one targeting criterion, wherein the at least one targeting criterion is selected from a group comprising demographic targeting criteria, location targeting criteria, and keyword targeting criteria; retrieving characteristic data describing the named entities in the customer database identified as satisfying the at least one targeting criterion using the targeting data generation system; determining at least one user identifier for a user of the specific service from the retrieved characteristic data using the targeting data generation system; and generating user targeting data for an online advertising campaign on the specific service based upon the at least one user identifier for a user of the specific service using the targeting data generation system.