| 摘要 |
A captive portal technology for registering and authenticating attendees, and for collecting the personal-preferences and social-profile details of individuals participating in a live-event in real-time, is disclosed. Wi-Fi connections within the live-event location are used to register and authenticate the individuals onto a proxy server. Once registered and authenticated, the proxy-server enables a monitoring main server to collect and store the preferences, activities and social profile of the individual in a dedicated database. The authentication provides the individual access to the web for social networking, blogging and other activities at the live-event site. Authorities of live-events are thereby able can identify the individual participants and their habits to provide real time information to improve ticket sales methods, provide incentives, on-site purchase capability and focused advertisements relating to the live-event to improve the live event experience of each individual. |
| 主权项 |
1. A system comprising:
a plurality of wireless access points distributed in a plurality of venues, wherein at least one mobile device is configured to wirelessly connect to one of the plurality of wireless access points during a live event at one of the plurality of venues; an access controller at each of the plurality of venues, the access controller connected to the plurality of wireless access points; a proxy server connected to the access controller at each of the plurality of venues, the proxy server further connected to a network for registration and authentication of the at least one mobile device with an approved social network, and wherein the proxy server is configured to, following the authentication, provide web access to the authenticated attendees, wherein the proxy server is further configured to, following the registration and authentication, collect social profile, preference and activity data on an attendee corresponding to the at least one mobile device; and a historic database coupled to the proxy server, the historic database for storing any information collected from the registered and authenticated at least one mobile device over time and from the plurality of venues, and wherein the collected information comprises social profile, preferences and activity data; wherein the proxy server is configured to access the historic database and wherein the proxy server is configured to update the historic database with social profile, preferences and activity data of the registered and authenticated at least one mobile device; wherein the proxy server is configured to present pre-prepared advertisements, generated using the information saved in the historic database, to the at least one mobile device at the venue, the pre-prepared advertisements matching the social profile and preferences of the attendee associated with the at least one mobile device. |
