| 摘要 |
PROBLEM TO BE SOLVED: To improve the utility of cost-per-impression advertisements or the like to end users in online advertisements or the like.SOLUTION: A method comprises: identifying a candidate video advertisement in response to an advertisement trigger; identifying a set of at least one key related to video-related features of the candidate video advertisement; and estimating candidate advertisement performance, such as a probability that the candidate video advertisement will be selected and a probability that a purchase will be made associated with the advertisement, by using historical data relating to the at least one key, using a prior likelihood, using a statistical impact, or the like.SELECTED DRAWING: Figure 4 |
