ADVERTISEMENT SELECTION DEVICE, ADVERTISEMENT SELECTION METHOD, AND PROGRAM

摘要

PROBLEM TO BE SOLVED: To increase a chance for a newly registered advertisement to be selected even if the advertisement candidate to be distributed is newly registered when selecting advertisement to be distributed using algorithm that searches for and uses the advertisement to be distributed from a plurality of advertisement candidates by a ratio corresponding to a parameter.SOLUTION: An advertisement selection device 20 selects an advertisement to be transmitted to a terminal device 30 from advertisement candidates to be distributed to the terminal device using algorithm that searches for and uses advertisement by a ratio corresponding to a parameter. If there is an advertisement of which the registration time with a server device 10 is later than the latest time when the advertisement selection device 20 selected advertisement among the advertisement candidates to be distributed to the terminal device, the advertisement selection device 20 updates a parameter so as to increase the ratio of search, and performs search and utilization.SELECTED DRAWING: Figure 1