Systems and methods for generating interactive content for in-page purchasing

摘要

The present solution relates to an improved system and method for providing interactive content. The present solution can provide a first content object for display in a content slot of an information resource of a content provider. The first content object can include one or more tags that can each be linked to a respective second content object of a plurality of second content object. When an interaction is received with a first tag the system can identify a second content object corresponding to the first tag. The second content object can be provided for display in the same content slot of the information resource. In some implementations, the second content object can include a transaction interface to purchase an item identified in the second content object.

主权项

1. A method to retain visitors at a first website without having to redirect the visitors to a second website to perform a transaction, comprising:
defining, for display on a computing device, using a server of a content provider, an interactive content object in a content slot of an information resource of the content provider, the interactive content object including a forward-facing container and a backward facing container; loading, by the server, a first content object into the forward-facing container, wherein the first content object includes an image having a plurality of tags, wherein each tag in the plurality of tags is assigned to a respective location within the image and is associated with a respective purchasable item identified within the image; receiving, by the server, a first interaction with a first tag of the plurality of tags; responsive to receiving the first interaction with the first tag, identifying a second content object corresponding to the first tag, wherein the second content object includes information on the purchasable item associated with the first tag; loading, by the server, the second content object into the backward-facing container; and providing, for display in the content slot, by the server, the identified second content object within the backward-facing container by a flipping or a rotating of the interactive content object causing the backward-facing container to face forward, the second content object including a transaction interface to purchase the purchasable item associated with the second content object, the transaction interface including a transaction content object configured to cause the computing device to provide, to the server, a request to update a shopping cart maintained by the server and associated with the computing device.