A SYSTEM AND METHOD FOR FACILITATING INTERACTION VIA AN INTERACTIVE TELEVISION

摘要

A method of providing interaction options to a user of a device is described. The device is capable of receiving broadcast content from a broadcaster and content via a network. The method comprises receiving, at the device, both broadcast content and a call-to-action related to the broadcast content. The call-to-action is received via a network. The method includes presenting the broadcast content and the call-to-action to the user, receiving a trigger signal from the user in response to the call-to-action, and initiating, in response to the trigger signal, an interaction over the network between the user and a call-to-action party associated with the call-to-action. The method enables an interaction to be established between the user and the call-to-action party regardless of whether the call-to-action party is the same entity as or a different entity to the broadcaster.