Look Alike Advertising Modelling

摘要

An advertising optimization system and method is provided for use with advertisements on mobile devices. The advertisement format may be tested and modified for various optimization requirements and then reused for the same or different advertisements in locations which share some or all of the same attributes.

主权项

1. A system for optimizing a digital advertisement format for display on a mobile device and reusing the optimized format, the system comprising:
a processor based device which identifies a plurality of advertisement placement locations and stores said plurality of placement locations, said processor based device configured to test an effectiveness of an advertisement format within at least one of said locations and determine an effectiveness of said format based on at least one predetermined objective; a memory for storing a result of said effectiveness test for said at least one of said locations; and, a search module configured to match said stored result with another of said stored locations.