Optimizing Layout of Interactive Electronic Content Based on Content Type and Subject Matter

摘要

Certain embodiments involve optimizing how interactive content is arranged in electronic communications. A processor identifies a subject matter type associated with first and second online content items having respective first and second presentation types. The processor determines that a client has previously interacted more extensively with online content having the subject matter type and the first presentation type as compared to other online content having the subject matter type and the second presentation type. The processor selects a layout for an electronic communication for accessing the online content items based on determining that the client interacted more extensively with online content having the first presentation type. The layout displays a first portion for accessing the first online content item more prominently than a second portion for accessing the second online content item. The processor presents the layout via an interface for editing the electronic communication.

主权项

1. A method for using a processing device to automatically arrange a display of electronic content, the method comprising:
identifying a subject matter type associated with both a first online content item having a first presentation type and a second online content item having a second presentation type; determining that the client previously interacted more extensively with online content having the first presentation type and the subject matter type as compared to online content having the second presentation type and the subject matter type; selecting a layout for an electronic communication that provides access to the first online content item and the second online content item, wherein the layout is selected based on determining that the client interacted more extensively with the online content having the first presentation type, wherein the layout more prominently displays a first portion for accessing the first online content item having the first presentation type as compared to a second portion for accessing the second online content item having the second presentation type; and providing access to the electronic communication with the selected layout via a graphical interface.