METHODS, APPARATUS AND ARTICLES OF MANUFACTURE TO ESTIMATE LOCAL MARKET AUDIENCES OF MEDIA CONTENT

摘要

Example methods, apparatus and articles of manufacture to estimate local market audiences of media content are disclosed herein. An example method disclosed herein includes weighting audience measurement data associated with a first geographic area based on population data associated with a second geographic area different from the first geographic area to form weighted data, determining a factor based on the audience measurement data and tuning data associated with the second geographic area, and processing the weighted data based on the factor to determine an audience exposure metric estimating exposure to media content in the second geographic area.