| 摘要 |
An improved method and apparatus for driving traffic to World Wide Web (Web) and wireless Internet sites using dynamically updated content teasers that link to the full content is provided. Updated content teasers are presented to users through electronic mail readers, Internet browsers, or on wireless Internet devices. Readers who click on the content teasers are dynamically linked to any one of a network of sites where they may read the full content. When the user of the system clicks on a content teaser to request the full version of the content, the system queries a central program and database for instructions on which site to refer the user to for the full version of the content. In this manner, click-through traffic originating from a single site or network of sites can be distributed to a single site or a multitude of sites according to a predetermined computer algorithm. An apparatus for dynamically updating teaser content displays allows the simultaneous updating of teaser content displays in electronic mail readers, Internet browsers, or on wireless Internet devices while linking these headlines to the full content which dynamically appears at the same time on a network of sites. In this manner, both the teaser content and the full content simultaneously appear on parallel networks of sites.
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