System and method for deploying predictive models

摘要

A system and method for deploying predictive models is presented which personalizes application program functionality and user interface presentation to the consumer user. That personalization takes place within a decision engine that decouples decision models from application processes so that rapid deployment may take place. When a consumer user specific decision is required, the application program interacts with the decision model to trigger a consumer-user appropriate decision tailored to characteristics of the consumer user. New models are introduced into a decision process without requiring any application program change.

主权项

1. A system for deploying predictive models comprising:
an application computing system executing an application program, the application computing system being coupled to a network; a decision engine operatively coupled to the application program; a data aggregation service operatively coupled to the decision engine; receiving, at the application computing system, data identifying an authorized consumer user who is currently using the application program; determining, by the application program and using data associated with the authorized consumer user, a next action to be performed by the application program, the next action being a configurable action and involving at least one interaction with the authorized consumer user, wherein a possible next action is selected from a plurality of possible next actions of the application program, the determination of a next action requiring selection, by the application program from a plurality of decision models, of a first decision model specific to the next action to be performed, wherein decision models of the plurality of decision models require different sets of consumer user data to be analyzed in making a determination of the next action to be performed; determining, by the decision engine using resources of the data aggregation service and from a plurality of next action configurations, an active configuration appropriate for the authorized consumer user, the determination of the active configuration being dependent on results of an analysis of a particular consumer user data set specific a determined decision model, wherein the particular consumer user data set specific to the determined decision model is different than other user data sets associated with other decision models available for selection and is also a subset of an entirety of available data associated with the consumer user; and implementing, by the application program, the active configuration.