System and method for providing targeted content

摘要

An arrangement for providing targeted content includes data repositories storing information from which targeted content may be selected. The data repositories store at least one contextual relationship graph. The arrangement also includes an input/output interface through which a request for targeted content is made. The arrangement further includes a controller that receives the request for targeted content and selects targeted content using the contextual relationship graph. The controller further provides the selected targeted content through the input/output interface. An arrangement for determining the relative strength of a classification for a group of words includes memory for storing a contextual relationship graph for a given classification and a processor that receives the contextual relationship graph and a plurality of words to be analyzed by the processor, identifies occurrences of the relationships identified in the contextual relationship graph and determines the relative strength of classification based on the identified occurrences.

主权项

1. A computer-implemented method comprising:
receiving, by a configured computer system, a request for targeted advertising content to be provided to a user along with a page of information, the request including a plurality of words associated with the page; obtaining, by the configured computer system, one or more contextual relationship graphs that represent one or more product categories and include a plurality of nodes corresponding to products within the represented one or more product categories; analyzing, by the configured computer system, the plurality of words and the one or more contextual relationship graphs to identify one or more of the plurality of nodes that are related to the plurality of words, wherein the analyzing is based in part on one or more profile attributes related to the user that include information about a purchase history of the user, and wherein the analyzing is further based on one or more contextual attributes related to the page of information, the one or more contextual attributes including information about prior changes to content of the page of information; receiving click-through-rates of advertising content for each of the plurality of nodes corresponding to the products; filtering at least one of the identified nodes to a filtered set of one or more nodes based on feedback from the click-through-rates being less than a threshold for each of the filtered at least one identified nodes; selecting, by the configured computer system, the targeted advertising content for the received request to reflect one or more products corresponding to the filtered set of one or more nodes; and indicating, by the configured computer system, the selected targeted advertising content to enable the selected targeted advertising content to be provided to the user along with the page of information.