METHOD AND APPARATUS FOR PROVIDING CUSTOMIZED SELECTION OF AUDIO CONTENT OVER THE INTERNET

摘要

A method an apparatus is provided for providing selected media files, which are chosen from among a plurality of media files, to a user over a packet-switched network such as the Internet. The method begins by receiving over the packet-switched network a request from the user to receive media content. Next, a user profile associated with the user is retrieved from a database. The user profile reflects user preferences in media content to be received over the packet-switched network. The plurality of media files are ranked based at least in part on the user profile. At least one highly ranked media file is selected from among the ranked plurality of media files. At least one of the highly ranked media files is forwarded to the user over the packet-switched network.

主权项

1. A server, comprising:
a memory containing instructions; processing circuitry programmed using the instructions and configured to;
communicate over a network with a remotely located user device associated with a user,receive declared profile information and behavior profile information, the declared profile information containing user preferences and data specifying whether the behavior profile information is used for selecting customized advertisements, the behavior profile information indicating online activity associated with the remotely located user device, andprocess the data to enable determination of whether the behavior profile information is used to select customized advertisements for transmission to the remotely located user device.