Methods and apparatus for defining an audience for a particular location by surveying nearby receivers and/or passively monitoring content consumption

摘要

Some embodiments described herein relate to a method that includes surveying and/or passively monitoring content consumption by mobile communication devices. Each signal received from a mobile communication device can be associated with a common location. For example, an out-of-home device positioned at the location can be operable to receive requests from mobile communication devices that represent requests to access network locations. An audience profile for that common location can be defined based on a network location that is identified as being statistically overrepresented. Content targeted to the audience profile at the common location can then be provided.

主权项

1. An apparatus to define an audience profile for a location, comprising:
at least one of a first processor or a first memory configured to define an association between a communication device and a mobile communication device based on (1) an indication of network activity associated with a communication device and (2) an indication of network activity associated with a mobile communication device, the indication of network activity associated with the mobile communication device received via an out-of-home device configured to provide network access to the mobile communication device; at least one of a second processor or a second memory configured to:
receive, from the out-of-home device, an indication of the location, the location being associated with the out-of-home device,receive a network log from the out-of-home device, the network log representing a survey of content consumed by a plurality of mobile communication devices within a wireless transmission range of the out-of-home device, the mobile communication device being included within the plurality of mobile communication devices, andidentify a network location statistically overrepresented in the network log; and at least one of a third processor or a third memory configured to:
define an audience profile for the location based on the network location, andsend content to the out-of-home device based on the audience profile such that the content is displayed at the location.